A lot of white space gives the corporate design colours a powerful appearance.
Personalised "push to open" counters make the technology disappear discreetly, behind the screens there are elegant inserts for brochures. The graphics of the branding cubes can be exchanged according to the theme of the trade fair. On an upper edge of 6 m, they aim to have a long-distance effect and at the same time show Lexmark's new strategic orientation with headlines.
