MORE THAN JUST STEEL
SCHMOLZ + BICKENBACH, Wire Düsseldorf, 594 sqm
Concept, planning and realisation of the trade fair appearance, exhibit furniture and accompanying communication material
To accompany the trade fair booth at Wire, special means of communication were created for visitors and employees.
Recurring motifs, with the aim of linking products with industries and applications, in the form of a memory game on a large touch screen, in physical form to take away and on a wall in the restaurant area.
Miniature versions of a special product can be distributed as patience puzzles and the coffee is available in a sustainable bamboo cup in the company colours.
A manual was developed for the employees with all the information about the exhibition booth, the business units of their own company, schedules and more.