STROLL / EXPERIENCE / TOUCH

Xella, Bau, München

Bar back wall with colourful setting box and large product range walls in various colours

Two trade fair concepts for the 'Bau'

Concept, planning hands-on exhibits and tables, brand and theme exhibition.

Five core brands on one stand. Each brand gets long hands-on tables for exhibits, samples and touch screens. Visitors can stroll through the different coloured worlds.Each piece of furniture has been developed individually for each product. Small partition walls with statements and catalogue boxes separate the long tables for ione-on-one conversations. A large bar separates the catering area from the exhibition area.

  • Introduction Xella booth version 1
  • 3D renderings of variant 1 of the exhibition stand with individual modules and individual colour scheme for each product
  • Woman sitting on a bench in front of the claim:
  • bar area with counter and rear wall divided into colourful cubes for product presentation
  • frontal view of the exhibition stand with the product areas placed next to each other in a staggered position clearly visible
  • bird's eye view of the exhibition stand with some people
  • exhibition stand variant 1 in top view, in front the colored marked product areas, behind the bar and restaurant area
  • Introduction Xella Stand Version 2
  • frontal view of the 2nd exhibition stand variant
  • three-quarter view, good to see are the exhibit tables, built of colored wooden frames from the house construction, large color plates with the product name stand at the head end
  • three-quarter view from the infocounter side with people and brochure holder on the back wall of the counter
  • Exemplary exponat table made of wooden frames, rolling boxes and large information board integrated into the table top
  • Bird's-eye view of the 2nd version of the Xella exhibition stand, clearly visible are the 6 product areas placed in parallel rows, the diamond-shaped bar area, the restaurant area behind and the meeting rooms.
  • detailed view of a blue exponent table with different information boards and a multimedia sphere integrated into the table.
  • top view of variant 2 of the exhibition stand, the different areas and the layout of the stand are clearly visible.