The Creation of a new network for coordination and colaboration of internal and external startups needed a name, a common goal and a fitting look.
Key concepts were building brand, innovation and future.
The "&"-character connects all innovation friendly startups on a personal level as "You" through the company founder's first name Robert (Bosch) with a strong partner.
The ampersand works ascending and as a anchor. It is flexible, agile and symbolizes the dockingpoints for innovation, cooperation and colaboration of equals.
just like the startup rules.