WHITE AND PURE

Lexmark, EuroShop, Düsseldorf, 40 sqm

Red texture with claim: Transform your paper based retail processes

40 sqm concept, planning and realisation of the modular fair booths

A lot of white space gives the corporate design colours a powerful appearance. Personalised "push to open" counters make the technology disappear discreetly, behind the screens there are elegant inserts for brochures. The graphics of the branding cubes can be exchanged according to the theme of the trade fair. On an upper edge of 6m, they aim to have a long-distance effect and at the same time show Lexmark's new strategic orientation with headlines.

3D rendering of Lexmark's exhibition stand at EuroShop, designed with a lot of white space, in frontal view

three-quarter view of the exhibition stand, with differently sized suspension cubes and custom-made computer tables

computer table as cupboard and presentation mobile, offers storage space, keyboard and mouse compartment, as well as parking spaces for brochures

Bright illuminated stand with LED stripes under the computer tables