40 sqm split into two parts
Maison Berger and Durance shared this booth on the Expopharm. The challenge was that both should get approximately the same space and visibility from the hallways. Half-height walls were used to split the booth in two sections without obstructing the view from the main hallway to the rear Maison Berger area. Placing this divider on an angle gave the rear section a larger aisle access. The visual split streches across the floor and wall color to optically divide the two areas, while the gap in the dividng wall allows the easy passage from one space to the other.
Another challenge was giving employes storage space and hiding the cablework without a cabin on the booth. This was solved by adding a triangular wall section to the dividing wall and including two hidden access doors to an electrical and a storage section within this wall. An added benefit is the creation of extra wall space facing the aisles for both exhibitors.