4 QUADRANTS – 12 WORLDS
BOSCH, Interpack, Düsseldorf, 3.500 sqm
Creation of a GRID trade fair system
Every three years the packaging machinery industry meets in Düsseldorf. The packaging division of Robert Bosch GmbH comprises twelve different sectors, ranging from the food-world to the pharmaceutical sector. The aim was to introduce the gigantic machine lines to the consumer world.
A special modular grid for recording content, exchangeable textile graphics and media displays has been developed for this. Each machine has its own stage. Each 'world' is subject to a colour concept and is framed emotionally and optically for the visitor.