29 sqm retail space in the KaDeWe is transformed into a forest landscape.
"Crystals only shine when it's dark" – with this phrase we have been briefed in the retail project for the brand St Louis, which belongs to the Hermes Group.
The concept and the idea came from the agency V8designers from Strassbourg.
The task was to create a mystical forest at dusk in the well-lit KaDeWe, in which the crystal chandeliers and vases are particularly well accentuated.
Real moss and real tree bark were important elements on which much emphasis was placed. At the same time, it had to be ensured that the stand is durable and still looks good after a year.
HDW was responsible for the implementation, planning, and realization.