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COUNTRY / REGION / FAMILY / TRADITION

Hofgut Neuhof

Neuhof illustrations and logos as pattern

Creation of a brand, corporate identity, package design, gastro and shopdesign

The Alte Backstube on the Neuhof is more than just a bakery. With family-run cake and pie recipes, jams, in-house butcher's, the Wiesenstube self-service restaurant and seasonal events, it is the heart of the Neuhof.

From a brand architecture with its own colour concept, through illustrations and a to-go world and packaging design, the Alte Backstube brand is designed with great care and attention to detail.The Alte Backstube on the Neuhof is more than just a bakery.
With family-run cake and pie recipes, jams, in-house butcher's, the Wiesenstube self-service restaurant and seasonal events, it is the heart of the Neuhof.

From a brand architecture with its own colour concept, through illustrations and a to-go world and packaging design, the Alte Backstube brand is designed with great care and attention to detail.

Brand Chart with corporate identity elements, including logo, corporate colors, style elements, illustrations and application examples
Illustrations for the Neuhof world in copperplate look.
flyers, menu cards, product brochures and seasonal notices in the various corporate colours and each area with its own graphic elements.
Four seasons are assigned their own colour and a seasonal flyer with special dishes each.
Paper bag with Neuhof illustrations to take along the great products.
gift wrapping paper in corporate design, lovingly packed with baker's yarn and in-house biscuits.
Alter Apfel - apple brandy from the Neuhof's own production, illuminated from behind
To-Go canned products with special CI-compliant labels, selection of jams and sausage cans
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