Creation of a brand, corporate identity, package design, gastro and shopdesign

The Alte Backstube on the Neuhof is more than just a bakery. With family-run cake and pie recipes, jams, in-house butcher's, the Wiesenstube self-service restaurant and seasonal events, it is the heart of the Neuhof.

From a brand architecture with its own colour concept, through illustrations and a to-go world and packaging design, the Alte Backstube brand is designed with great care and attention to detail.