Concept, planning and realisation of the trade fair appearance, exhibit furniture and accompanying communication

Bright, walk-in niches in the anthracite-coloured walls give the products a calm and high-quality stage. A shadow image, constructed from the company's own steel, forms the company's logo, serves as a key visual and as a magnet for visitors. The shadow image can already be seen from the outside.

Everything made from steel on the booth, is made from the company's own material. From the fruit basket to the lampshade.

The topic of sustainability is lived through the recycling of components from the previous year as well as the continued use of the textile graphics and the shadow image after the fair, in the offices of the business units.