The dynamics of the logo are the guideline to the new architecture. The choice of colours is reduced to anthracite and white with a few blue accents. This creates a calm and high-quality translation of the corporate design into the room. The product takes the centre stage. Everything that is steel here is the company’s own steel – from the lamp to the chair.
Exhibits from the various business units are staged aesthetically in a harmonious overall picture. The strongly structured SCHMOLZ + BICKENBACH Group is presented as a unit and benchmark and the diversity of the product can be experienced.