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EXPERIENCE SPECIAL STEEL

SCHMOLZ + BICKENBACH, Wire Düsseldorf, 525 sqm

Detail view of steel bars

Concept, planning and realisation of the trade fair appearance, exhibit furniture and accompanying communication material

The dynamics of the logo are the guideline to the new architecture. The choice of colours is reduced to anthracite and white with a few blue accents. This creates a calm and high-quality translation of the corporate design into the room. The product takes the centre stage. Everything that is steel here is the company’s own steel – from the lamp to the chair. Exhibits from the various business units are staged aesthetically in a harmonious overall picture. The strongly structured SCHMOLZ + BICKENBACH Group is presented as a unit and benchmark and the diversity of the product can be experienced.The dynamics of the logo are the guideline to the new architecture. The choice of colours is reduced to anthracite and white with a few blue accents. This creates a calm and high-quality translation of the corporate design into the room. The product takes the centre stage. Everything that is steel here is the company’s own steel – from the lamp to the chair.
Exhibits from the various business units are staged aesthetically in a harmonious overall picture. The strongly structured SCHMOLZ + BICKENBACH Group is presented as a unit and benchmark and the diversity of the product can be experienced.

Exhibition stand from a bird's eye view
Information and product display
Product staging - Steel bars as tornadoes
product staging detail view
Product presentation Automotive and Transportation
Claim as product staging - wire artwork from customer's own material
Giant screw in exhibit niche
lamps made of customer's own material
detail view of the custom made lamps
Exhibition wall in front of the restaurant, Visit our Microsite
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