MERGING TWO CLUBS
Development of a new identity that unites two associations
The Ball Spiel Club 1899 eV Offenbach (BSC) and the Sportgemeinschaft Rosenhöhe 1895 e.V. (SGR) merge to form the Offenbacher Sport Club Rosenhöhe e.V. (OSCR).
This merger of two traditional Offenbach clubs is a special challenge on many levels. Each club has its own traditions, its own rhythm, and its own character. Shaped by people who have been closely connected with their club, in some cases for generations.
With this step, the strengths are combined and the synergies are used to be able to offer something to everyone, from youth to seniors, also in the future. Simply a strong community life.
It was a project close to our hearts to support the OSCR in this important step. We made it our task to create a strong logo in which young and old can find each other.
The goal was to offer identification on the basis of the developed values of both clubs, TRADITIONS / RESPONSIBILITY / DIVERSITY, and thus to achieve and experience mutual growth. Both clubs bring traditions, key people, humanity, families, diversity, fans, and success. These need to be nurtured while creating new memories and traditions together in the future.
"UNITY" is the core of the design.
The oak leaf, an essential element in the Offenbach city coat of arms and in the previous club emblem of SGR, is drawn here as an image of the new OSCR from a continuous line: Both clubs together become one UNIT.
A strong, visually memorable corporate design captivates not through colors and complexity but through the application. From badges, stickers, and caps to social media, we have created a corporate design that is individually applicable and unmistakably identity-forming.