BOSCH Startup Network

Development of a sub-brand

The creation of a new network for coordination and collaboration of internal and external startups needed a name, a common goal, and a fitting look.

Key concepts were building brand, innovation and future. The "&"-character connects all innovation-friendly startups on a personal level as "You" through the company founder's first name Robert (Bosch) with a strong partner. The ampersand works ascending and as an anchor. It is flexible, and agile and symbolizes the docking points for innovation, cooperation and collaboration of equals. just like the startup rules.

Lots of post-its with naming ideas for the new network collected and discussed during a brand creation workshop
Infographic network
Network lineup, Explanation Chart
Overview buisnesscards, Flyer und Lead sheet
Detail businesscards, pattern formation