Development of a sub-brand

The Creation of a new network for coordination and colaboration of internal and external startups needed a name, a common goal and a fitting look.

Key concepts were building brand, innovation and future. The "&"-character connects all innovation friendly startups on a personal level as "You" through the company founder's first name Robert (Bosch) with a strong partner. The ampersand works ascending and as a anchor. It is flexible, agile and symbolizes the dockingpoints for innovation, cooperation and colaboration of equals. just like the startup rules.